The Macallan | Mid-Autumn

The commonality in the shape of a circle (the full moon, round rock glass and our signature ice ball) can serve as a larger metaphor for The Macallan as a catalyst to join souls and spirits together in the festival of reunions, no matter the circumstance.  Using a series of circular imagery related to mid-autumn, we paired them with The Macallan bottles to visually intrigue our consumers by invoking feelings of nostalgia and fond memories. We hope these images can remind them of the many Mid-Autumn Festivals they’ve had with their families in the past, providing a sense of warmth and familiarity as they create new ones this year. Agency: Digitas ACD: Rudy Zulkifl Copywriter: Andrea Chooy AD: Unnati Marda, Xinhui Tan, Jarryl Lee Animation/ Design: Joanna Hoong