The Instazine content was then adapted to Facebook Instant Experiences, mapped into a multi-ending journey allowing users to choose their own path. Each path contains interactive features such as 180 photos, carousels and shopping links.
Macallan | Wood & Spirit
To highlight the launch of The Macallan Double Cask range, Issue 1 of our Instazine launches The Double Cask with partnerships from people and establishments who have shown examples of mastering their craft throughout the years. By drawing parallels with these stories, we educate consumers about the sheer skill and workmanship that goes into every bottle of The Macallan whisky. Agency: Digitas ACD: Rudy Zulkifly AD: Unnati Marda, Xinhui Tan, Jarryl Lee Animation: Joanna Hoong
